Email marketing can use gamification to engage and interact with your audience. With gamification, humans can keep themselves engaged and enjoy fun and competition. There are a lot of benefits to email gamification, so don't miss out!
Not only does it help your brand stand out, but it also generates revenue and improves customer relationships. Let's take a closer look at what gamification is, why it's vital in email marketing, and how to apply it to your email campaigns.
An Introduction To Email Gamification
To increase engagement, gamification involves inserting game mechanics into non-gaming areas, such as emails. Email gamification uses games like spinners, quizzes, and puzzles to encourage subscribers to interact with the email.
Engaging email experiences tap into participant emotions and illustrate the best activities an audience can do to achieve mutually beneficial goals. In gamification programs, subscribers receive instant feedback on their performance and are guided toward new achievements based on their performance.
What gamification can do for your email marketing
Gamification in emails includes quizzes, tests, and surveys. Games can also be published separately on a web page, with a link in the email. It is an excellent choice for technically complex games or for games where emails are one way to attract participants.
Gamification is rarely used for direct sales in business. In contrast, user engagement leads to a rise in sales. Despite gamification's primary objective of raising interest and entertainment, it is essential in email marketing.
These are some of the most valuable benefits of gamification in email marketing:
The high engagement rates of gamified emails can lead to increased revenue.
Online retailer Stylus.ua offers a roulette or spin the wheel widget during the Black Friday sale. They gave discount codes to all users who opened their emails during the year. Their email marketing revenue increased by 35% as a result.
Gamified experiences let users engage with your brand in a fun environment without feeling like they're being sold to. By interacting with your brand, users develop a positive perception of it.
As a result, gamification brings out your brand's creative and fun personality, which helps you build long-term relationships with customers.
Games appeal to the innate desire of humans for fun, leveling up, and exciting offers. Solving puzzles and completing quests inspires curiosity and engages users.
Fun experiences will entice them to take action, which leads to conversions. Sixty percent of consumers said they would be more likely to buy from a brand if they enjoyed playing a game.
Ways to Gamify Your Emails
You're on the right track if you've already decided to use gamification elements to design attractive emails. We discuss different ways to gamify emails in the following points.
The wheel of fortune, roulette, or spin the wheel is an easy and effective way to gamify your emails. Click on a button, and the wheel will spin, revealing a prize for your subscribers.
Especially during Black Friday and Cyber Monday, you should use this when offering several promotions.
Add quizzes or trivia questions to your emails for gamification. When people are rewarded for their correct answers, they become loyal and share more information with others.
Make sure the quiz is relevant to your brand or a coming holiday. Make the questions easy to answer so that more people can participate and win. If you want to introduce a new collection or hold a special event, you should use quizzes.
Do you remember scratching coupons from the grocery store to win prizes? Using that in email marketing would be a great idea. Your subscribers can reveal discounts by moving their cursor or finger in emails with scratch cards. Such emails stand out and are highly engaging due to their design.
The best time to use this email gamification element is when you offer a discount or prize. You can even give them away or reward loyal customers with them.
In the same way as quizzes, puzzles are excellent for improving your subscribers' thinking skills. Puzzles are easy to solve, so you should include them in your emails to increase engagement. Make sure the puzzle is not too complex, whether it is a riddle, crossword puzzle, or jigsaw.
To encourage participation in high-engaging puzzle emails, offer attractive prizes like free delivery, discount codes, front row passes, etc.
Have you ever dreamed of winning a jackpot? Most of your subscribers probably have. Include a slot machine in your emails to take advantage of this. Once your audience pulls the lever, they can enjoy their prize, provided they are lucky. Keeping the content to a minimum and letting the design do all the talking is the best approach for such an email.
Best practices for email gamification
When designing games within an email, you should follow these three best practices:
The interactive and exciting game you have created for your subscribers has taken much time and effort. Before sending them, you should test them to ensure that your effort pays off.
You should always add a fallback version of your email in case of a rendering issue. Also, make sure your website is responsive. A preview feature is available in many email service providers to show how the email will look on different devices.
Gamification emails should specify what users should do when they open them. To ensure that users have a smooth experience while playing your game, be clear about the rules and directions.
Gamification is a fun way to engage users. Therefore, games shouldn't be too difficult. Users will only close and delete the email if they are inclined to do so. Make games with a single goal and ensure they are easy to solve to avoid this.
Final Words
In email marketing, gamification is a relatively new tool, so the best way to determine its effectiveness is to experiment with it. Take a data-driven approach to gamification and study your audience. Find out what topics and games will pique their interest and use them in your emails.
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