Navigating the Social Media Landscape: A Gateway for Local Businesses

 Introduction:      In the bustling world of social media, where conversations unfold at the speed of a click, local businesses find themselves at the crossroads of opportunity and challenge. Picture this: a small bakery, tucked away on a charming street, with the aroma of freshly baked goods wafting through the air. How can such businesses leverage the vast realm of social media to carve out their space in the digital marketplace? Facebook: A Neighborhood Gathering      With over 2.8 billion monthly active users, Facebook stands as the quintessential town square of the internet. Local businesses can create a digital storefront, share updates, and foster community engagement. But the challenge lies in consistency - how do you keep the conversation going day after day? Instagram: A Visual Tapestry      For local businesses, Instagram is the canvas where visual storytelling comes to life. With more than 1 billion users, the platform is a t...
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The best SMTP providers for email marketing

Sending emails from your website to your users is easier with an SMTP service provider!


Simple Mail Transfer Protocol is the industry standard for sending emails online. The system uses proper authentication to ensure your emails are delivered to users' mailboxes.


There are free and paid providers of SMTP services. Traditional email services, however, limit the number of emails you can send. You must sign up with a well-established SMTP service provider to deliver your emails properly. You don't need to worry; most top SMTP companies offer generous free SMTP plans.


Let's take a look at the best SMTP for email marketing!


    1. SMTP2GO


With SMTP2GO, you can send emails from any continent worldwide with native-English speaking support. It allows you to send transactional and marketing emails. 


With more than ten years of experience providing outgoing email services, SMTP2GO provides outgoing email services to thousands of customers. Many customers use SMTP2GO, from microbusinesses sending just a few hundred emails per month to medium-sized businesses sending hundreds of millions of emails per month.


The best thing about it


SMTP2GO offers detailed email logs so you can keep track of your outgoing messages. It allows you to view open rates, click-through rates, and unsubscribes for emails if they were sent successfully or not. For each customer, it manages complex tasks such as reputation monitoring and DKIM.


    2. Inboxroad

You should try Inboxroad to take your email marketing efforts to the next level. Inboxroad is best known for its SMTP Relay & APIs. Various email marketing services, including Ongage, Interspire, and Mailwizz, are seamlessly integrated with Ongage.


It assigns you a delivery expert. Your expert will then monitor your weekly performance and provide actionable advice. Its extensive setup guides and prompt customer support can help you if you get stuck or don't know what to do.


The best thing about it


Inboxroad is backed up by dedicated IP addresses so that you will be solely responsible for your sender's reputation. It also offers custom IP warm-ups if you wish.



    3. SMTP.com


SMTP.com is a leading SMTP provider used by over 100,000 companies worldwide. It offers a robust API for sending transactional emails that easily integrates with the popular WP Mail SMTP plugin.


You can see full reports on how many messages have been sent and viewed. Their domain reputation management features ensure that your email always reaches your target audience's inbox.



The SMTP.com service enables WordPress site owners to send automated notifications, registration emails, authentication emails, order confirmations from their WooCommerce store, status updates, and more.


    4. Sendinblue


Sendinblue is a good SMTP email service provider for beginners. It offers a powerful marketing platform that includes transactional emails, email marketing, SMS marketing, and live chat services.


You can instantly improve the delivery of transactional emails with Sendinblue's highly extensible API and SMTP relay service.


The best thing about it


In addition to WordPress, it's compatible with third-party platforms like OptinMonster, Salesforce, Google Analytics, and many others. Furthermore, they offer powerful marketing automation and personalization features.


    5. G Suite (Google Workspace)


Google Workspace is Google's business productivity suite. You can use your domain name with it Calendar, Google Drive, Docs, Photos, and Gmail.


The best thing about it


You can get a professional business email address using Google's familiar interface. Using Google SMTP servers, you can send emails from your WordPress site using an email account you set up within G Suite.


However, it can only send 2,000 messages daily, so it's best for small business websites and blogs. 


Final Words


You may have set up automated emails to notify users when they have been active on your website. But these emails fail to reach users' inboxes a lot of the time.

This problem can be solved using an SMTP service configuring email authentication correctly. If you need help sending emails, we hope our list above of the best SMTP providers will be helpful. 

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