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Showing posts from September, 2022

Deliverability Isn’t Magic – It’s Engagement

  Deliverability Isn’t Magic – It’s Engagement Introductio n Email marketing has evolved beyond batch-and-blast messages. Getting emails delivered is no longer just about technical settings; it’s about how your audience responds. In 2025, inbox providers use engagement signals—opens, clicks, bounces and spam complaints—to decide whether your messages deserve a spot in the inbox. To demystify deliverability, marketers need to understand these signals and focus on the quality of their interactions with subscribers. What is Email Deliverability? Deliverability refers to the ability of an email to reach a recipient’s inbox rather than the spam folder. Many people confuse it with delivery rate, which simply measures whether an email was accepted by the recipient’s server. Deliverability goes further: it takes into account how mailbox providers interpret your sender reputation and user engagement. High bounce rates, a surge of unsubscribes or a spike in spam complaints can damage reputat...
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Gamification in Email Marketing

Email marketing can use gamification to engage and interact with your audience. With gamification, humans can keep themselves engaged and enjoy fun and competition. There are a lot of benefits to email gamification, so don't miss out! Not only does it help your brand stand out, but it also generates revenue and improves customer relationships. Let's take a closer look at what gamification is, why it's vital in email marketing, and how to apply it to your email campaigns.  An Introduction To Email Gamification To increase engagement, gamification involves inserting game mechanics into non-gaming areas, such as emails. Email gamification uses games like spinners, quizzes, and puzzles to encourage subscribers to interact with the email.  Engaging email experiences tap into participant emotions and illustrate the best activities an audience can do to achieve mutually beneficial goals. In gamification programs, subscribers receive instant feedback on their performance and are gu...
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Top 5 autoresponders for affiliate marketers

  Best AutoResponders For Affiliate Marketing Digital marketing has become increasingly popular in the past few years and has proven to be a great way to make money online.  Affiliate marketers use autoresponders to automate their bulk emails and respond to customer queries about products to grow their businesses.   An autoresponder is a great way to get your feet wet in email automation. It's typically the easiest form of marketing automation to set up - but when done right, it can be extremely powerful for bringing in additional revenue and customers.   Let's find out which are the best autoresponders for digital marketing! Mailvio The Mailvio autoresponder is sleek and feature-rich. By improving email deliverability, it differentiates itself from its competitors. Mailvio offers all the tools necessary for crafting high-quality emails. Moreover, it is the process of creating detailed automation sequences.  The best thing about it It is possible to create Custo...
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The best SMTP providers for email marketing

Sending emails from your website to your users is easier with an SMTP service provider! Simple Mail Transfer Protocol is the industry standard for sending emails online. The system uses proper authentication to ensure your emails are delivered to users' mailboxes. There are free and paid providers of SMTP services. Traditional email services, however, limit the number of emails you can send. You must sign up with a well-established SMTP service provider to deliver your emails properly. You don't need to worry; most top SMTP companies offer generous free SMTP plans. Let's take a look at the best SMTP for email marketing!     1. SMTP2GO With SMTP2GO, you can send emails from any continent worldwide with native-English speaking support. It allows you to send transactional and marketing emails.  With more than ten years of experience providing outgoing email services, SMTP2GO provides outgoing email services to thousands of customers. Many customers use SMTP2GO, from microbu...
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